Beauty Industry

YSL Mens Fragrances Don Designer Packaging

Three fragrances now packaged in artist-designed packages.

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By: Jamie Matusow

Editor-in-Chief

Yves Saint Laurent has collaborated with Norwegian artist Gardar Eide Einarsson to add new pizzazz to the packaging of three of its classic men’s fragrances: L’Homme, La Nuit de L’Homme and L’Homme Libre.

Gardar Eide Einarsson, known mostly for his black-and-white photographs, paintings and installations, developed a theme of “contemporary masculinity” to create this Art Edition of the three fragrances.

The lively and modern design he created, features irregular parallel lines that blur together into a multi-faceted shape in the middle of the flacon, where the name of the fragrance and the brand are listed.

“I think these limited edition flacons can be considered as halfway between fragrances and works of art. For most men, it will just be their usual fragrance, but I think it could also have a secondary function, like a sort of miniature sculpture,” said the artist.

The colors of the flacons expand beyond black and white: black for La Nuit de L’Homme, beige and brown for L’Homme and blue for L’Homme Libre.

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